Following the trend of specialized UX roles, my CV aims to highlight pivotal changes in creative agencies as they recognize the need to develop meaningful digital products and operate as a consultant to their clients. Beyond leading product design teams, discovering experience design strategies and analyzing user insights, I develop partnerships with stakeholders to demonstrate the potential of creative design. Ultimately, as an Experience Strategist, I oversee the creative vision, development and life of digital programs for Nike, Google, Verizon, Scholastic and Zurich Insurance.
In all projects, I pursue lean development cycles founded in ‘product thinking’ strategies that test often, fail fast, and measure impact. This means a typical Discovery period is no longer a slow cycle of research - rather the moment to meet with users, and to use activity-based learning to identify true opportunities. As an instructor of Product Development and UX at General Assembly, I often remind my students to step outside of their areas of expertise and experiment with the experiences that consumers will share.
