EXPERIENCE STRATEGIST
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C.O.R.E. OPS App

US Army C.O.R.E. Fitness App

Augmented reality for immersive fitness training

 

Challenge: New recruits fail to keep daily routines that bridge their academic athleticism to the demands of US Army basic training. 

Strategy: Help young people stay active and physically fit. By grounding the app in the idea of 'fitness as play', we appeal to their interests and turn obligation to exercise into a fun workout experience. Each game-like mission has a unique plot that challenge the protagonist to achieve each pillar of the C.O.R.E. [Challenge, Overcome, Recover, Evolve] platform. 

Role: Focused on the app functionality and technology, I led a team to define the product platform, opportunities with AR vendors, and our main feature set. 

       Contributions

  • Roadmap & Budget
  • Strategy / Concept 
  • Product Development
  • UX Framework & Requirements
  • AR Mechanics & Content

Augmented Reality

The unique narrative experience challenges traditional watch-and-repeat training routines by turning your headphones into an immersive guide. Capturing motion and GPS data, the experience chances with your pace.

Mission Narrative 

The audio Missions are the heart of the app. Each episode places the user in the heart of a storyline where goals are accomplished by bursts of activity. Basic training routines are seamlessly integrated into the plot - HOOAH!

UX & Technical Framework

Each of the C.O.R.E. pillars progress the user through fundamental Army exercise. Hit play and the audio is compiled according to cadence, difficulty, key plot points. The app sits in the background for quick reference and detailed technique.