Zurich Web Experience
Elevating thought leadership with a simple message
Challenge: In touting the expansive areas of business insurance, Zurich complicated a core value proposition: shared interest in your business' success. A breadth of knowledge is lost behind the lack of customer-centric design.
Strategy: Bring the Brand to the customers through genuine communication - simple, progressive thought leadership that helps build relationships by asking 'Why Zurich?'. Zurich's own experts can champion detailed strategies for success without a mountain of facts and figures.
Role: I was the no. 1 advocate of the digital platform and its vision. Performing the tasks of creative leadership, UX architecture and product management, I oversaw the Zurich Web Experience from POC to final delivery in 16 markets worldwide.
- Business Strategy / Consulting
- Stakeholder Relationship Management
- Information Architecture & Taxonomy
- Product Management
- UX Framework & Requirements
- Copywriting & Style Guide
Customer Focus Architecture
Separate the customer experience from a cryptic internal business structure by creating an IA and a suite of templates that advance the customer from big ideas to useful details. We designed pages to progressively reveal information to keep the bottom line upfront and build context through related content.
Pragmatic Language
To unify content from across the site, we developed an editorial style that addresses the big issues common to business with a uniquely Zurich solutions. Concise abstracts and personal quotes highlight thought leadership and expertise when shared on press boards, blogs and LinkedIn.
Candid Expertise
Elevate the individuals that represent innovation across Zurich with author profiles and a library of articles, videos and infographics that discuss pertinent matters with a real, human tone. The Knowledge Hub is a resource of customers and industry experts alike.
